Without sales there is no revenue and no business. This simple fact explains why our Commercial business area has such a high profile throughout the airline, and why we are represented in every major continent across the globe.
It also explains why we conduct our business in the way we do. Competition is tougher than ever before, customers more demanding. Each year we have to be more innovative and imaginative to achieve our goals.
If we are to succeed, we need to take the game to the market. It's the difference between just playing the game and playing to win. These principles apply whether you're working in Field Sales, our Contact Centres, ba.com, or helping our sales teams to achieve their objectives in around the world. It's about doing business the way our customers want, taking risks, empowering people at all levels and involving them in the decision making process.
If you decide to be part of this business critical operation, you can expect to face some daunting challenges. The good news is you'll have an extremely strong story to tell and outstanding resources behind you. We have some of the best products and most famous brands in the industry, as well an unrivalled international route network and a loyal customer base.