We’re looking for real standout candidates and will expect you to make an impact on our business and ultimately our customers through your inspired solutions. In return you can look forward to incredible challenges and fantastic career development as part of a truly global and culturally diverse organisation.
We are looking for someone to be focused on improving our return on investment, you'll support a truly multichannel environment that includes the ba.com website and digital and mobile media, as well as face-to-face customer interactions.
You will lead the data strategy vision on major initiatives and identify opportunities for enhanced customer relationship management, utilising predictive, exploratory and descriptive analysis of customer data. You will work closely with analytics managers and other stakeholders from across the business.
At BA we are building a single customer view of all our customers to draw together all the information sitting across BA’s different data warehouses and ensuring that the insights gained are intelligently exploited to anticipate and meet our customers’ needs.
We are looking for someone to ensure customer data is fit for purpose and to highlight issues and risks in data quality. You will support the implementation of the necessary customer data governance and integrity measures, identifying data issues and proposing new definitions. This role requires someone from an analytical background that would allow you to take a broad remit with a analytical focus.
In developing a data strategy and framework, your scope will be global. Focused on improving our return on investment, you'll support a truly multichannel environment that includes the ba.com website and digital and mobile media, as well as face-to-face customer interactions.
You'll work closely with analytics managers and other stakeholders from across the business, refining customer segmentation, optimising marketing communications and evaluating campaigns. You will also lead a team of six data strategists and dashboard analysts, managing and coaching them to ensure optimum performance.
This senior role sits within a high profile commercial team looking at how BA can better use customer data to personalise communications and offerings to our customers and in turn drive increase revenue.
Working closely with our Marketing Effectiveness Analysis and Data Strategy teams, you will be a source of expertise and best practice in data mining, data modelling and data analytics. You will lead a team of expert analysts to enhance and refine our customer segmentation and targeting approaches to improve return on investment, cost savings and customer satisfaction.
We are looking for someone to drive customer insight generation to enable a deeper understanding of marketing and retail effectiveness and improving return on investment, leading the data strategy vision on major initiatives. You will identify opportunities to achieve customer and business benefits (Targeted Selling, Service Recovery, Face to Face etc.) through predictive, exploratory and descriptive analysis of customer data. Develop and implement a broad range of data driven solutions to enable British Airways’ Customer ambition covering marketing, service and operational communications in a multi-channel environment (email, ba.com, digital media, face-to-face, mobile etc)
This is a unique opportunity be part of a brand new analysis team and help to shape the performance of global direct selling and servicing channels across British Airways. Responsible for delivering a deeper insight into operational and commercial performance, and the customer experience, of our global direct channels.
You will enjoy a varied and fascinating remit. Gathering data from web analytics and data warehouses you will blend reporting across our direct selling and servicing channels to produce genuinely cross-channel reporting and insights for development teams and senior management.
An opportunity to join our Gatwick commercial analysis team that look after all analysis on our Gatwick operation.
Handling around 5 million passengers a year, the British Airways operation at London Gatwick is a complex business. Important decisions affecting both customers and business performance are informed by the insights of our Gatwick Analysis team.
By bringing your data analysis skills to this team, you will have significant influence on the future performance of our Gatwick business.
This is a broad role that provide analysis and insight to support commercial planning, operational planning, customer proposition changes, revenue targeting and forecasting processes.